Red Star Marketing is a dental marketing company serving dentists since 2006. Learn why our vision and experience will help you attract more patients.

Our Story

How We Became A Dental Marketing Company

Before Shawn decided to go into business for himself, he worked as a business analyst where he would evaluate companies, identify issues and come up with solutions to fix the problems. He loved the work but the travel was difficult, especially with two little girls at home. So he set out to analyze businesses locally, never dreaming of owning a dental marketing company.

His brother-in-law, a local dentist with a successful practice, was his first client and still is. One of the tasks Shawn performed was fielding marketing calls coming into the office. Most were from advertising sales people from Yellow Pages, TV, radio, newspaper, pay per click, dental directories and gimmicky dental lead-generation programs.

No one ever called trying to actually help the practice with their marketing. So he began to put together a program to address these needs. Shawn became a certified marketing consultant and inbound marketing consultant converting his business into a dental marketing company, to help fill the void.

He had combined doing what he loved with his years of marketing experience, performing a service of value, actually making a difference. Our process is simple: Analyze the practice to identify why it’s stagnant or not growing fast enough, create strategies to fix the issues and implement the solutions.

As one of a number of dental marketing companies you can choose from, we hope you’ll choose us. You will get a real person, not a sales person; a business owner, whose company lives and dies by its reputation… much like yours.

Meet The Team

Shawn Russell

Shawn Russell, Founder

Shawn is a graduate from UMKC Bloch School of Business with a minor in marketing. He worked in advertising at The Kansas City Star for 17 years before going out on his own in 2006. He became a certified Duct Tape Marketing Consultant in 2009; he received the “Total Online Presence” badge and became a certified inbound marketing partner with HubSpot.

Shawn passed away on December 24, 2021 on Christmas Eve surrounded by Karen, his two daughters, and his loving family. We miss him everyday.

Karen made him a promise to continue to serve their clients, old and new, with the same outstanding customer service that they have gotten since Shawn created Red Star Marketing in 2006.

Fun Facts About Shawn:

Where he’s from: Kansas City
What he does for fun: Cooks, plays Harmonica in a band, gardens, and loves to spend time with friends & family
Favorite Movies: The Quiet Man
Favorite Restaurant: Le Fou Frog
My favorite Food: BBQ
Favorite Team: The Kansas City Royals and The Kansas City Chiefs
Famous Smile: Cheryl Cole
Favorite Quote: “People don’t buy what you do, they buy why you do it.” – Simon Sinek
Favorite Store: Second-hand stores
You may not know: I enjoy scotch and cigars

Karen Russell

Karen Lind Russell, Owner

Karen graduated from Kansas State University with a BA in Advertising and Marketing. Her strong print background comes from her experience with The Wichita Eagle, Phoenix New Times, The Kansas City Star, and both SPACES Magazine and KC Magazine. She is well versed in Social Media, blogging, wordsmithing websites, and loves to work closely with her clients.

Karen has worked side-by-side with Shawn to build Red Star Marketing since its inception in 2006 and in a full-time capacity since July of 2015. She continues Shawn’s legacy providing our clients with top-notch customer service, cutting-edge digital marketing services, and growing their businesses.

Fun Facts About Karen

Where she’s from: Chanute, Kansas
What she does for fun: Listen to live music
Favorite Movies: Breakfast Club, St. Elmo’s Fire, Sixteen Candles
Favorite Restaurant: Le Fou Frog in Kansas City
My favorite Food: Mexican food
Favorite Team: The Kansas City Chiefs and The Kansas City Royals
Favorite Famous Smile: Gwen Stefani
My favorite Quote: “She believed she could, so she did.” – R.S. Grey
Favorite Store: Free People & All Saints
You may not know: My Favorite song is “Purple Rain”

What You Can Expect From Us:

We started this business to provide real results for dentists from their marketing, because we found almost everyone offering marketing help was really just trying to sell something.

As owners of a dental marketing company we bring years of marketing experience and understanding about what is needed for a practice to succeed. We also offer perspectives from a professional female, male, and parent that fit the ideal patient profiles for many practices.

We help manage your practice marketing so you and your team can focus on patient care. We’ll work 1-on-1 with you to develop a program to achieve your dental practice goals. Then, we implement the plans by managing a powerhouse of vetted professional and strategic partners to get you superior results.

Hopefully your core values match ours – to grow; have fun; provide can-do customer service in a day where few are willing or able to do so; offer open, honest and fair communication with employees, vendors and customers.

Our Difference – Is Finding Your Difference

It is about discovering why your practice is different from the office around the corner. It starts by looking at you and your practice and asking the question: Who do you serve well? Which patients do you enjoy and want more of?

It is about asking your patients why they value you and your practice. We find it is usually something small e.g. “I never have to wait” or “they are upfront about treatment cost” or “the front desk always remembers my name and asks about my family”.

It is about evaluating the surrounding practices and understanding their differences, so you can position your practice around them. For instance, no one is focusing on attracting a common demographic, maybe you should; or if no one is offering a cosmetic procedure, e.g. dental implants or Invisible Braces, you do.

See, in the world of marketing, being better is rarely better; “being different” wins out every time! We help you find that difference in your practice and innovate great ways to get your message out through your website, internet marketing and postcard campaigns.

When asked, “How is Red Star Marketing different than other dental marketing companies?” The answer is simple, you get to work with the owner, one-on-one, who cares and believes a thorough fun approach to the project will produce a superior outcome.

Now that you know why we are different you may want to check out our services to see if we have a solution for your practice.

Get To Know Us Better

Go to our Facebook or LinkedIn page to get to know us better.

We are located in the CST zone and available 9AM to 5PM to discuss your marketing project.

We work with dental practices locally and nationally on all aspects of dental marketing. We are available to work virtually or travel based on a per diem, reasonable travel expense substantiated by receipts.