Yearly Archives: 2014

/2014

Internet dental marketing vs. offline dental marketing

So much of the debate about how to market a dental practice is about whether marketing dollars are better spent online or offline. What are the best types of ads to use and which is a better return on investment (ROI)? Let’s examine each of these points and see if I can make some better sense of the best direction for you and your practice. […]

By |November 11th, 2014|Uncategorized|Comments Off on Internet dental marketing vs. offline dental marketing

Does your Dental Website scare people away?

Dental websites can be very scary especially when they look like they are from the turn of the century. Technology changes so fast that your website may look dated only after a few years. Your website may be especially frightening if you use dated font type, small photos, mundane colors and small, sparse copy with unstructured formats. […]

By |October 31st, 2014|Uncategorized|Comments Off on Does your Dental Website scare people away?

5 step dental referral program

A dental referral program is quite likely the number one most important form of marketing for a dental practice.  Receiving a large quantity of referrals tell you a lot about the success of your practice. If you are not getting any referrals or just a few here and there, chances are you are doing something wrong and your patients are not happy with their experience. […]

By |August 1st, 2014|Uncategorized|Comments Off on 5 step dental referral program

Social Media for Dentists

Social media for dentist has been a very popular topic over the past few years, but does it work? […]

By |May 29th, 2014|Uncategorized|Comments Off on Social Media for Dentists

Top 12 dental marketing services

In this day and age there are lots of choices when it comes to marketing and advertising your practice. In this blog I am going to outline the top 12 dental marketing services. My hope is that you will be able to use this list to attract more ideal patients into your practice. […]

By |May 13th, 2014|Uncategorized|Comments Off on Top 12 dental marketing services

What is dental SEO and how should you use it?

Dental SEO (Search Engine optimization) is one of the most popular dental marketing services. It is also, one of the least expensive ways to find ideal dental patients. […]

By |April 29th, 2014|Uncategorized|Comments Off on What is dental SEO and how should you use it?

6 off the wall dental marketing ideas

Attached you will find some great dental marketing ideas to generate patient leads. These tips, tactics and examples for generating leads and referrals come from real small businesses. They have been compiled from a number of my colleagues in the Duct Tape Marketing network and adapted to the dental industry. […]

By |April 22nd, 2014|Uncategorized|Comments Off on 6 off the wall dental marketing ideas

How to develop a dental marketing strategy

It is best to develop a dental marketing strategy before you jump in and start running ads. Using a marketing strategy is a smart way to save you time and money. Think of how much you could have saved over the years with all the advertising programs that didn’t pan out.  Ouch! […]

By |April 16th, 2014|Uncategorized|Comments Off on How to develop a dental marketing strategy

5-Step Dental Referral Program

I visit a lot of dental offices and I am surprised by how many offices don’t have a formal dental referral program. What makes it even more puzzling is that dental practices, even more so than most businesses, rely more heavily on word-of-mouth (dental referrals) as a main way to build their patient base. So why do they not make it easier for patients, employees and friends to refer them. […]

By |March 31st, 2014|Uncategorized|Comments Off on 5-Step Dental Referral Program

Dental marketing vs. Dental advertising

Most of us use the terms dental marketing and dental advertising interchangeably. But as you probably suspect they are two distinct processes that are used to attract a prospect and activate them as a new patient. In this blog, I will discuss their differences; more accurately define the terms, and help you build a stronger program to reach more potential patients. […]

By |March 18th, 2014|Uncategorized|Comments Off on Dental marketing vs. Dental advertising