As you enter in the search term dental office marketing, what are you expecting to find? Are you looking for ideas to help you market better? Perhaps, you’re trying to find a program, a company or a consultant to help you with your marketing. Or maybe, you are investigating to see what other practices are finding, when looking for help with their marketing.

The context of the term is critical to getting you the information you want. I find it best to scan the other Google search descriptions around the term to see if I am in the right place. If the descriptions have relevant topics I can probably find what I am looking for.

Let’s investigate the following Google search; Take the terms Dental office marketing:

First we will find total Google searches for the term and average time on the search page. See below: About 23,900,000 results (0.30 seconds)

You have 3 paid ads across the top and nine down the right side. See three top ads below:

Ads related to dental office marketing

Dental Practice Marketing 1 (877) 353 4916

www.tntdental.com/

Affordable Social Media Marketing. Contract Free Marketing Plans!

Dental office marketing (855) 773-8169

www.dentistmarketing360.com/Free

Lower The Cost of a New Patient By 300% With Our Free Mobile Website!

Dental Marketing Services – Local Directory Marketing Online

www.theonlinepractice.com/

Attracts New Patients $0 Setup Fee

Social Media – Local Directories – Blogs – SEO

As you review the search results you will see a bar across the top with a very light orange color behind it, with 1 to 3 search results. These business have purchased this spot to advertise to you (how Google makes money) at a hefty average Cost-Per-Click of $20.65.

It is the same with the column that runs along the right side of the ad. With this kind of investment in an ad click, you can bet they are interested in selling you something to recover their ad cost. This reaches about 15 to 20% of searchers. Not a bad place to be if you are trying to reach a hot buyer. See right column below for the top 5 ads listings:

Ads

Online Dental Marketing

www.smtdentalmarketing.com/

Free Report: How to Achieve Success
in Online Marketing. Get Free Guide

Dental Office Marketing

www.chrisad.com/

The World’s Oldest and Largest
Dental Marketing Firm – Call Today!

Dentistry on Hold

www.dentistryonhold.com/

Message on Hold made simple
for Dental Practices

Dentistry Marketing

www.henryschein.com/

We help Dentists achieve their
professional goals.

Dental Marketing Firm

www.saibottechnologies.com/

Marketing for Dentists & Practices
SEO, SEM and Social Media Marketing

See your ad here »

Most searchers go to the organic listings which are below the sponsored colored bar at the top and to the left of the sponsored ads in the right column. These searchers are looking for information, not necessarily to buy a product or service. You will find 10 to 12 organic listing per page. Approximately 80 to 85% of all people search here.

Anatomy of a Goggle searchWhen we break down the listing, we will find a bright blue bar across the top called the Title Tag. (See first listing below), the company named this blog: Dental Office Marketing Ideas | Dental Marketing Blog. The search engines place a great amount of importance on the term in this location. The title tag turns purple when you click on it to remind you, that you have been here before. See graphic above for a comprehensive break down of a listing.

Next you will find the web address (URL) of the company and the location of the keyword phrase. Followed by the date of the page or post and the snippet or Meta description (of what the page is about).

After that you can see how often you have visited the page and when you last visited the page.

You will find a full range of listings, blogs, videos and images and information about “dental office marketing”. See the 11 organic listing below:

  • ·  Dental Office Marketing Ideas | Dental Marketing Blog

www.ddsdentalmarketing.com/…/dentalofficemarketing-idea…

Nov 11, 2011 – A checklist of new marketing ideas for a dental office. Dental office marketing ideas help dentists attract more patients to their dental offices.

You’ve visited this page 2 times. Last visit: 3/15/13

  • ·  How to start marketing a dental office. – small business dentistry

ask.metafilter.com/…/How-to-start-marketing-a-dentaloffice

14 answers – Oct 13, 2009

How do I effectively start marketing a dentist? She has been a dentist Most people find their dentists through the phone book, their HMOs,

You visited this page on 3/15/13.

  • ·  How to Market Your Dental Practice | eHow.com

www.ehow.com › Business

When it comes to dental marketing, you have to forgo thinking like a dentist. After all, who are …. Ways to Get New Patients into a Dental Office · Marketing Ideas

You’ve visited this page 2 times. Last visit: 3/15/13

  • ·  Dental Practice Management Consulting – Dental Office Marketing

www.jamesonmanagement.com/

Dental Practice Management, office marketing, Dental consulting & courses, Dental Meetings & seminars, Dental Staff Training & Business Development offered

  • ·  Dental Consultant | Dental Office Marketing | Marketing for Cosmetic …

www.joannetanner.com/

Dental office consulting in marketing and management. Joanne Tanner, MBA provides marketing and management consultation for dental offices. Schedule a

You visited this page on 3/15/13.

  • ·  Dental Marketing

www.dentalmarketing.com/

A website dedicated to helping dentists marketing their dental office. You need to start looking at your dental practice as what it really is….a business. And like

You visited this page on 3/15/13.

  • ·  Dental Office Marketing – Directories – Internet Dental Alliance

► 1:43► 1:43

internetdentalalliance.com/dental-leads-generati…

Sep 24, 2011

Dental office marketing directories for a new patient appointments fast. 1stDDS.com dental website directory

More by Jim Du Molinin 584 Google+ circles

  • ·  Dental Office Marketing, Healthcare Marketing Without the Cost of …

► 1:27► 1:27

www.youtube.com/watch?v=aY4CVuUJ8Xg

Dec 20, 2011 – Uploaded by DentistsMarketing

http://doctorrelation.com Dental Office Marketing, Dental marketing and healthcare marketing the easy way for

  • ·  Dental Office Marketing Top 5 SECRET Social Media Strategies …

► 7:04► 7:04

www.youtube.com/watch?v=w7ERdG2xUkA

Jan 8, 2010 – Uploaded by DentalOfficeMarketin

http://www.DentistVault.com Dental Office Marketing is one of the best strategies to use to position your Dental

  • More videos for dental office marketing »
  • ·  Images for dental office marketing

 – Report images

  • ·  Web Marketing For Dentists

www.webmarketingfordentists.com/

Web Marketing For Dentists turns web traffic into new patients at a …. Compatible with your current office setup. Efficient Internet Dental Marketing Strategy

You visited this page on 3/15/13.

 

I hope this helps you navigate a Google listing more efficiently. For more dental office marketing ideas go to www.redstarmarketing.com and sign up for our weekly dental marketing tips.

Thanks: http://searchengineland.com/the-anatomy-of-a-google-search-result for Graphic break down of the above Google listing