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/Karen Russell

About Karen Russell

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So far Karen Russell has created 68 blog entries.

Patient Retention: When Your Patient Leaves You

Dental patient retention is an important subject. There are several reasons why patients leave and often it can be easily solved once you understand the reason(s) why. It can be particularly frustrating when you are doing an excellent job bringing in new patients and they end up dropping off like flies. It can be quite expensive to acquire new patients, so every effort should be made to keep them once you get them. I will go over the common reasons why patients leave, then discuss what you can do to keep them around longer. […]

By |May 16th, 2017|patient retention|Comments Off on Patient Retention: When Your Patient Leaves You

The Top 7 Internet Dental Marketing Programs for Your Dental Practice

If you want your website to be able to be searched, you better plan to use one or more of the various internet dental marketing programs available. How else will a prospect looking for a new dentist find you? Your website is the hub of your digital world and pretty much the hub of all [...]

By |April 4th, 2017|Dental marketing services|Comments Off on The Top 7 Internet Dental Marketing Programs for Your Dental Practice

Dental Postcard Program: Our Process in 5 Easy Steps

Dental postcards are an effective way to promote your dental practice to a targeted geographic area and/or demographic of patient you would like to reach. It can be an excellent way to cost effectively increase new patient activations. If you are current incorporating a dental postcard program into your offline marketing, it pays to do a vendor review to find out if you can save money. Red Star Marketing is happy to assess your current plan to see if we can create a more effective mail program. […]

By |March 7th, 2017|Dental Postcards|Comments Off on Dental Postcard Program: Our Process in 5 Easy Steps

What is involved in putting together a NEW Dental Website?

There are a number of steps to take in putting together a quality dental website. Whether you are starting from scratch or you are upgrading your current website, you will want to follow these steps. […]

By |February 28th, 2015|dental website|Comments Off on What is involved in putting together a NEW Dental Website?

Website: 5 Ways Your Website Should Help Your Dental Practice

A properly functioning website should include the following 5 things to help your practice run smoother, inform patients and attract new patients. […]

By |January 29th, 2015|dental website design|Comments Off on Website: 5 Ways Your Website Should Help Your Dental Practice

How to grow your dental practice in 2015

So how is 2015 going to be different than the past few years? Are you going to do the same thing and wish for different results? Or are you going to change it up and see what happens? If one of your main objectives for 2015 is to get more patients, then you will probably enjoy reading this blog. […]

By |January 13th, 2015|Uncategorized|Comments Off on How to grow your dental practice in 2015

Online Dental Marketing vs. Offline Dental Marketing

So much of the debate about how to market a dental practice is about whether marketing dollars are better spent online or offline. What are the best types of ads to use and which is a better return on investment (ROI)? Let’s examine each of these points and see if I can make some better sense of the best direction for you and your practice. […]

By |November 11th, 2014|online dental marketing|Comments Off on Online Dental Marketing vs. Offline Dental Marketing

Does your Dental Website scare people away?

Dental websites can be very scary especially when they look like they are from the turn of the century. Technology changes so fast that your website may look dated only after a few years. Your website may be especially frightening if you use dated font type, small photos, mundane colors and small, sparse copy with unstructured formats. […]

By |October 31st, 2014|Uncategorized|Comments Off on Does your Dental Website scare people away?

5 step dental referral program

A dental referral program is quite likely the number one most important form of marketing for a dental practice.  Receiving a large quantity of referrals tell you a lot about the success of your practice. If you are not getting any referrals or just a few here and there, chances are you are doing something wrong and your patients are not happy with their experience. […]

By |August 1st, 2014|Uncategorized|Comments Off on 5 step dental referral program

Social Media for Dentists

Social media for dentist has been a very popular topic over the past few years, but does it work? […]

By |May 29th, 2014|Uncategorized|Comments Off on Social Media for Dentists