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/Karen Russell

About Karen Russell

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So far Karen Russell has created 68 blog entries.

5 elements of good dental business cards

As in most businesses, the business card is an underutilized marketing and advertising tool. It is no different with dental business cards. I will discuss five elements you must include in your business card to make it a marketing and advertising powerhouse. […]

By |July 17th, 2013|Uncategorized|Comments Off on 5 elements of good dental business cards

Effective dental advertising starts with a patient survey

Nothing can better help your dental advertising than knowing what your patients think about you and your services. But what I find is that most dental practices never ask. They might send a small form after an appointment or occasionally ask patients, but never really find out what their patients like, dislike or what keeps them coming back. […]

By |July 11th, 2013|Uncategorized|Comments Off on Effective dental advertising starts with a patient survey

5 indispensable dental marketing tools

Below, you will find 5 dental marketing tools that will make your job as practice marketer easier. Once proven effective, I have added these tools to my arsenal over the past 10 years. I hope you find them as useful as I have and are able to employ them with as much success. […]

By |June 19th, 2013|Uncategorized|Comments Off on 5 indispensable dental marketing tools

A dental blog isn’t for sissies

Blogging is tough. It takes time and time is money. It is hard to be consistently creative and come up with topics that engage your audience. Most dentists rather extract four impacted wisdom teeth then write a 600 word dental blog. […]

By |June 4th, 2013|dental blog, dental marketing, dental seo|Comments Off on A dental blog isn’t for sissies

How to design a dental direct mail piece

When you decide to send out a direct mail piece for your practice you will want to keep a few things in mind when designing a mailer. But before I go over the elements of a successful dental direct mail piece we need to cover a few things about basic strategy beforehand. […]

By |May 29th, 2013|Uncategorized|Comments Off on How to design a dental direct mail piece

How to spot a rotten dental marketing consultant

Selecting a dental marketing consultant is a challenging task. You want someone who can come in and make effective change without making a costly mistake. In this blog, I will outline five personalities to look for and avoid when selecting a dental marketing consultant. I have included a red flag indicator to better spot the perpetrator. […]

By |May 22nd, 2013|Uncategorized|Comments Off on How to spot a rotten dental marketing consultant

5 elements of quality dental logo design

When looking for dental logos you need to consider the following elements. If done correctly, your dental logo can set you apart from other practices and attract ideal patients. Whether you are creating your first logo or upgrading the logo of your existing practice these suggestions will work for you. […]

By |May 15th, 2013|Uncategorized|Comments Off on 5 elements of quality dental logo design

Dental Marketing – 7 steps to success

Practiced effectively, marketing is simply a system. […]

By |May 7th, 2013|dental marketing, dental practice marketing|Comments Off on Dental Marketing – 7 steps to success

Why dental advertising bombs

If you are like most practices, you have tried different types of dental advertising and it has failed. You shrug it off as a lesson learned, until the next great sounding advertising idea comes along. Once again, you are disappointed with the results. […]

By |April 30th, 2013|dental advertising, dental marketing|Comments Off on Why dental advertising bombs

7 steps to online dental marketing

As with most forms of marketing, online dental marketing is becoming more prevalent. As more and more patients have access to the internet more are going to go there to research your dental office. So you need to be positioned to attract them and give them a good reason to open up your website and investigate you further. […]

By |April 23rd, 2013|dental advertising, dental marketing, online dental marketing|Comments Off on 7 steps to online dental marketing