So how is 2015 going to be different than the past few years? Are you going to do the same thing and wish for different results? Or are you going to change it up and see what happens? If one of your main objectives for 2015 is to get more patients, then you will probably enjoy reading this blog. […]
Dental websites can be very scary especially when they look like they are from the turn of the century. Technology changes so fast that your website may look dated only after a few years. Your website may be especially frightening if you use dated font type, small photos, mundane colors and small, sparse copy with unstructured formats. […]
A dental referral program is quite likely the number one most important form of marketing for a dental practice. Receiving a large quantity of referrals tell you a lot about the success of your practice. If you are not getting any referrals or just a few here and there, chances are you are doing something wrong and your patients are not happy with their experience. […]
Social media for dentist has been a very popular topic over the past few years, but does it work? […]
In this day and age there are lots of choices when it comes to marketing and advertising your practice. In this blog I am going to outline the top 12 dental marketing services. My hope is that you will be able to use this list to attract more ideal patients into your practice. […]
Dental SEO (Search Engine optimization) is one of the most popular dental marketing services. It is also, one of the least expensive ways to find ideal dental patients. […]
Attached you will find some great dental marketing ideas to generate patient leads. These tips, tactics and examples for generating leads and referrals come from real small businesses. They have been compiled from a number of my colleagues in the Duct Tape Marketing network and adapted to the dental industry. […]
It is best to develop a dental marketing strategy before you jump in and start running ads. Using a marketing strategy is a smart way to save you time and money. Think of how much you could have saved over the years with all the advertising programs that didn’t pan out. Ouch! […]
I visit a lot of dental offices and I am surprised by how many offices don’t have a formal dental referral program. What makes it even more puzzling is that dental practices, even more so than most businesses, rely more heavily on word-of-mouth (dental referrals) as a main way to build their patient base. So why do they not make it easier for patients, employees and friends to refer them. […]
Most of us use the terms dental marketing and dental advertising interchangeably. But as you probably suspect they are two distinct processes that are used to attract a prospect and activate them as a new patient. In this blog, I will discuss their differences; more accurately define the terms, and help you build a stronger program to reach more potential patients. […]
