Uncategorized

/Uncategorized

Dental website design basics

[…]

By |October 31st, 2013|Uncategorized|Comments Off on Dental website design basics

Why you need a dental blog

I know, I know, you don’t have time to write a blog. But a dental blog is probably the single best way to be found because a consistent dental blog will make your website easier to find (move you up to the top of the page) faster than anything else.   […]

By |September 5th, 2013|Uncategorized|Comments Off on Why you need a dental blog

Dental marketing 101: Is your dental practice hard to find?

It surprises me to see how many dental offices I visit that are hard to find. It might be because their office is buried in some office building or their office staff isn’t good at giving directions. If you are curious about how easy it is for patients to find your practice, use my 5 point ”Locator Grader” to see if your practice is easy to locate. Rate yourself from 1 to 10… 10 being excellent. […]

By |August 27th, 2013|Uncategorized|Comments Off on Dental marketing 101: Is your dental practice hard to find?

The power of dental postcards

Dental postcards are a great tool to increase patient activations. But what I have found is practices fail to use postcards in the correct manner. In this blog I will discuss what elements make an effective postcard and the power of dental postcards if used correctly. […]

By |August 22nd, 2013|Uncategorized|Comments Off on The power of dental postcards

Top 12 dental marketing services

There are all kinds of dental marketing services for you to consider, but knowing which ones provide the best results is the focus for this blog. You will find a description of each and how to best use them in your practice. […]

By |August 7th, 2013|Uncategorized|Comments Off on Top 12 dental marketing services

Dental marketing strategies for dummies

When you put together a dental marketing strategy, it is easy to become too complex with your efforts. In this blog I will discuss 3 strategic dental marketing concepts to make putting together your dental marketing strategies easier. […]

By |July 31st, 2013|Uncategorized|Comments Off on Dental marketing strategies for dummies

Kansas City dental marketing

Whenever possible, I am a proponent of using a local dental marketing company to market a business. This especially holds true when the practices they are marketing are trying to reach patients specific to that area. Nothing beats the understanding and knowledge of using someone who is intimately familiar with their market, city, geography and people who live there.  […]

By |July 26th, 2013|Uncategorized|Comments Off on Kansas City dental marketing

5 elements of good dental business cards

As in most businesses, the business card is an underutilized marketing and advertising tool. It is no different with dental business cards. I will discuss five elements you must include in your business card to make it a marketing and advertising powerhouse. […]

By |July 17th, 2013|Uncategorized|Comments Off on 5 elements of good dental business cards

Effective dental advertising starts with a patient survey

Nothing can better help your dental advertising than knowing what your patients think about you and your services. But what I find is that most dental practices never ask. They might send a small form after an appointment or occasionally ask patients, but never really find out what their patients like, dislike or what keeps them coming back. […]

By |July 11th, 2013|Uncategorized|Comments Off on Effective dental advertising starts with a patient survey

5 indispensable dental marketing tools

Below, you will find 5 dental marketing tools that will make your job as practice marketer easier. Once proven effective, I have added these tools to my arsenal over the past 10 years. I hope you find them as useful as I have and are able to employ them with as much success. […]

By |June 19th, 2013|Uncategorized|Comments Off on 5 indispensable dental marketing tools