Marketing: Inbound vs. Outbound
What is Inbound marketing and why is it better that Outbound marketing?
Inbound marketing changes how we communicate with our prospects. Instead of pushing a message out to as many people as we can afford (Outbound) – we use online tools to position our businesses to be found by prospects using SEO (Search Engine Optimization), blogs and social media.
Hubspot’s definition of inbound marketing is: where you help yourself “get found” by people already learning about and shopping in your industry. Attached is a great blog. Read more: Hubspot Blog
Outbound marketing is becoming less effective because people are tired of receiving so much advertising. It is much easier for a person to go online and research a product, service or company: and acquire the information they need. Frankly, consumers no longer believe the advertisements they receive.
Smart businesses are found because they take the time to educate prospects on making an informed buying decision, this builds know, like and trust for the company and the prospect rewards them with their business.