In this day and age there are lots of choices when it comes to marketing and advertising your practice. In this blog I am going to outline the top 12 dental marketing services. My hope is that you will be able to use this list to attract more ideal patients into your practice. […]
Dental SEO (Search Engine optimization) is one of the most popular dental marketing services. It is also, one of the least expensive ways to find ideal dental patients. […]
Attached you will find some great dental marketing ideas to generate patient leads. These tips, tactics and examples for generating leads and referrals come from real small businesses. They have been compiled from a number of my colleagues in the Duct Tape Marketing network and adapted to the dental industry. […]
It is best to develop a dental marketing strategy before you jump in and start running ads. Using a marketing strategy is a smart way to save you time and money. Think of how much you could have saved over the years with all the advertising programs that didn’t pan out. Ouch! […]
I visit a lot of dental offices and I am surprised by how many offices don’t have a formal dental referral program. What makes it even more puzzling is that dental practices, even more so than most businesses, rely more heavily on word-of-mouth (dental referrals) as a main way to build their patient base. So why do they not make it easier for patients, employees and friends to refer them. […]
Most of us use the terms dental marketing and dental advertising interchangeably. But as you probably suspect they are two distinct processes that are used to attract a prospect and activate them as a new patient. In this blog, I will discuss their differences; more accurately define the terms, and help you build a stronger program to reach more potential patients. […]
A new patient kit is a very useful tool for a dental practice and the cornerstone of good dental practice marketing. You can give a copy to new patients to educate them about the benefits of your practice. You can send it to prospects when they stop by or call in to get more information. You can handout when giving presentations or attending networking events. You can give it to happy patients to handout to their family members, friend and/or coworkers. […]
In this post, I am going to evaluate all the different types of dental advertising you could run and the pros and cons of each. My hope is that it gives you or your dental practice a more informed perspective as to which dental ads are more effective and which ones to not waste money on. […]
With the start of a new year, it is common to reflect on the previous year and make projections for the upcoming year. Often times we scratch out some goals and objective we would like to accomplish, but that’s where it stops. No attempt to formulate the wishes in to a blue print of road map on how to get there is made. This is where the obtainment of the goals falls short and with a much greater probability of failure. […]
The trick to effective dental advertising happens before you run an ad. It’s knowing which patients you want more of, understanding why your patients value your office, developing a message that resonates with them, knowing how to reach those specific patients, and building effective dental ads that gives you permission to market to them further. […]
