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Effective dental advertising in 5 steps

The trick to effective dental advertising happens before you run an ad. It’s knowing which patients you want more of, understanding why your patients value your office, developing a message that resonates with them, knowing how to reach those specific patients, and building effective dental ads that gives you permission to market to them further.  […]

By |December 31st, 2013|ads dental, dental ads, dental advertising, Dental Postcards|Comments Off on Effective dental advertising in 5 steps

How to use internet dental marketing

How does a prospective patient find your dental practice online? To answer this question, let’s investigate the buying cycle of the average dental patient prospect to see how they might use the internet in their decision making process. […]

By |December 12th, 2013|Uncategorized|Comments Off on How to use internet dental marketing

Dental website design basics

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By |October 31st, 2013|Uncategorized|Comments Off on Dental website design basics

Dental search engine optimization (SEO) important statistics

Dental search engine optimization, Dentist SEO or Dental SEO is still an unknown term to many dentist or used properly by dental practices. So here is a simple definition: The act of producing results to show up high in organic free listing for search engine queries or even simpler, the process used to show up in the top listing when someone searches for your practice. […]

By |October 15th, 2013|dental search engine optimization, dental seo, dentist seo|Comments Off on Dental search engine optimization (SEO) important statistics

Why you need a dental blog

I know, I know, you don’t have time to write a blog. But a dental blog is probably the single best way to be found because a consistent dental blog will make your website easier to find (move you up to the top of the page) faster than anything else.   […]

By |September 5th, 2013|Uncategorized|Comments Off on Why you need a dental blog

Dental marketing 101: Is your dental practice hard to find?

It surprises me to see how many dental offices I visit that are hard to find. It might be because their office is buried in some office building or their office staff isn’t good at giving directions. If you are curious about how easy it is for patients to find your practice, use my 5 point ”Locator Grader” to see if your practice is easy to locate. Rate yourself from 1 to 10… 10 being excellent. […]

By |August 27th, 2013|Uncategorized|Comments Off on Dental marketing 101: Is your dental practice hard to find?

The power of dental postcards

Dental postcards are a great tool to increase patient activations. But what I have found is practices fail to use postcards in the correct manner. In this blog I will discuss what elements make an effective postcard and the power of dental postcards if used correctly. […]

By |August 22nd, 2013|Uncategorized|Comments Off on The power of dental postcards

Top 12 dental marketing services

There are all kinds of dental marketing services for you to consider, but knowing which ones provide the best results is the focus for this blog. You will find a description of each and how to best use them in your practice. […]

By |August 7th, 2013|Uncategorized|Comments Off on Top 12 dental marketing services

Dental marketing strategies for dummies

When you put together a dental marketing strategy, it is easy to become too complex with your efforts. In this blog I will discuss 3 strategic dental marketing concepts to make putting together your dental marketing strategies easier. […]

By |July 31st, 2013|Uncategorized|Comments Off on Dental marketing strategies for dummies

Kansas City dental marketing

Whenever possible, I am a proponent of using a local dental marketing company to market a business. This especially holds true when the practices they are marketing are trying to reach patients specific to that area. Nothing beats the understanding and knowledge of using someone who is intimately familiar with their market, city, geography and people who live there.  […]

By |July 26th, 2013|Uncategorized|Comments Off on Kansas City dental marketing