The trick to effective dental advertising happens before you run an ad. It’s knowing which patients you want more of, understanding why your patients value your office, developing a message that resonates with them, knowing how to reach those specific patients, and building effective dental ads that gives you permission to market to them further. […]
How does a prospective patient find your dental practice online? To answer this question, let’s investigate the buying cycle of the average dental patient prospect to see how they might use the internet in their decision making process. […]
Dental search engine optimization, Dentist SEO or Dental SEO is still an unknown term to many dentist or used properly by dental practices. So here is a simple definition: The act of producing results to show up high in organic free listing for search engine queries or even simpler, the process used to show up in the top listing when someone searches for your practice. […]
I know, I know, you don’t have time to write a blog. But a dental blog is probably the single best way to be found because a consistent dental blog will make your website easier to find (move you up to the top of the page) faster than anything else. […]
It surprises me to see how many dental offices I visit that are hard to find. It might be because their office is buried in some office building or their office staff isn’t good at giving directions. If you are curious about how easy it is for patients to find your practice, use my 5 point ”Locator Grader” to see if your practice is easy to locate. Rate yourself from 1 to 10… 10 being excellent. […]
Dental postcards are a great tool to increase patient activations. But what I have found is practices fail to use postcards in the correct manner. In this blog I will discuss what elements make an effective postcard and the power of dental postcards if used correctly. […]
There are all kinds of dental marketing services for you to consider, but knowing which ones provide the best results is the focus for this blog. You will find a description of each and how to best use them in your practice. […]
When you put together a dental marketing strategy, it is easy to become too complex with your efforts. In this blog I will discuss 3 strategic dental marketing concepts to make putting together your dental marketing strategies easier. […]
Whenever possible, I am a proponent of using a local dental marketing company to market a business. This especially holds true when the practices they are marketing are trying to reach patients specific to that area. Nothing beats the understanding and knowledge of using someone who is intimately familiar with their market, city, geography and people who live there. […]
