Or pay-per-click. We believe if you have done everything correctly above you will not need to invest more in paid search. However, to do paid search well, you need to invest about $75 a day, every day, to get a return on your investment. Keyword terms can range from $3 a click, up to $30 a click. Some schools of thought see PPC as the icing on the cake once you rank well organically and on the Google local maps.
Review sites e.g. as Google, Yahoo Local, Facebook, Yelp, Healthgrades, Rate MD’s, Vitals, etc, are becoming more important to ranking well with the search engines. Also, these sites need to be monitored for comments and bad reviews to keep you on top of what people are saying and engaged by responding to neutralize any bad comments.
Online ads are having a comeback due to advancements in targeting technology. Now you can be so granular in reaching prospects, say prospects within a 5-mile radius of your office who are interested in Invisalign invisible braces. What’s more, after they searched for the term or clicked on the ad, you can remarket to them for a determined period of time to stay “top of mind” as they go through their decision cycle.