Red Star Marketing has been coordinating mailing dental postcards for 20 years and understands the detailed process thoroughly. We use several different providers to match the needs of your practice and budget. To reach target markets we coordinate and map out quantities, zip codes and zip zones. You can choose to blanket an area around a practice or target specific demographics. We can help you design a postcard, set up your campaign, coordinate cost, print pieces and distribute.
A few aspects we help you with are list, design, headlines, message lines, offers, card content, and card size. We are fully seasoned in putting together quality mailings that produce results.
You can choose from tradition newsletters, brochures, bulky mail, new mover programs as well as dental postcards. We can even integrate your dental postcards with online ads to supercharge the effectiveness.
When Direct Mail is the Most Effective
The best time to run direct mail programs is January thru May and August through October. We are always ready to accept new mail projects. Mail programs take a few extra steps to get started so you want to plan an extra week. Once in place a program can take less time to administer.
We are located in Kansas City and work with practices locally and nationally on all phases of dental mailings.
I have a soft spot for direct mail marketing and was actually taught direct mail marketing by the legendary Martin Baier, at the University of Missouri-Kansas City. He wrote the first direct marketing textbook.
Targeted Direct Mail
Direct mail is one of the most cost effective methods to target new patients. For most dental practices 80% of patients come from a 3 mile radius. Most advertising reaches a much wider area than 3 miles, so huge portions of the messages are wasted. Direct mail can reach high probability prospects surrounding your practice. This increases the likelihood of them becoming patients, thus saving you money as well.
If you are current doing mailings, it pays to do a vendor review to find out if you can save money. We are happy to assess your current plan to see if we can create a more effective mail program.
Successful Dental Mailing Campaigns
We have run a number of successful mail programs for dentist and been able to save practices over 50% off their current postcard program; around 20 cents to design, print, and mail a 4 color postcard. We also can do more targeted programs to reach specific households. You may want to reach teens needing braces, high income earning household who can afford cosmetics treatments or older adults needing dentures.
To get started call Shawn at 816-223-1400 or email firstname.lastname@example.org to set up a time to discuss your mail project and see if we are a good fit to work together
Now that you know a little bit about the dental postcard campaigns check out our page on dental websites.